Kids Lunch Box

Kids-Lunchbox-220x140

FIGHT THE CITY

FIGHTTHECITY-220x140

Publican

Publican-220x140

Chups

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Anfore

Anfore-220x140

DeCecco Redesign

Melanie Chernock

SVA Class of 2013   |   Visit Behance Page

 

With this modern redesign, I decided to use the original De Cecco logo because the brand is so widely recognized and familiar. A large window was chosen to emphasize the product while the sticker label mimics the homemade packaging of fresh pasta.

Debbie's Comment

YUM. I am going off my no-carb diet for this beautifully minimal and elegant packaging.

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2 comments
Pasta is beautiful, so why not show it off. Love the bold blocks of colors.
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I would gladly display this pasta on the counter, rather than hide it away in the cabinet. This package reminds us all that our packages should be an item for display in our homes rather than an 2 hour long infomercial wrapped up in a label, box or bag. Making the sale is key, but the item becoming a necessity in the home is more important!
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